Advertising

Advertising requirements

Overview

The Government Advertising Act 2011 and Government Advertising Regulation 2012 provide the legislative framework for all NSW government communications and advertising.

The NSW Government Advertising Handbook outlines requirements and standards for the stages of planning, preparation, management and reporting of advertising activities.

All campaigns, irrespective of the dollar value, require a Compliance Certificate signed by the Agency Head prior to the commencement of paid media activity. 

This framework also prescribes requirements which agencies must complete to attain a Compliance Certificate for campaigns that total over $50,000 (excluding GST).  This total cost is inclusive of any research, media, creative, and production associated with the campaign.

 

Agency requirements based on advertising expenditure

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This graphic outlines the financial thresholds and requirements that agencies must complete to attain a compliance certificate for the proposed advertising campaign.