Advertising

Media Agency Information

1. About NSW Government Advertising

Strategic Communications centrally coordinates media buying and placement, monitors and advises on advertising policy issues and oversees a range of services to maximise effectiveness and efficiency of NSW Government advertising.
Strategic Communications manages two whole of government contracts to assist NSW Government agencies with cost effective media placement and typesetting services for advertising. Current contractors are Adcorp and MediaCom.
NSW Government agencies should refer to the NSW Government Advertising Handbook for full information on requirements, standards and approvals to be followed in the planning, preparation, management and reporting of advertising activities

Strategic Communications centrally coordinates media buying and placement, monitors and advises on advertising policy issues and oversees a range of services to maximise effectiveness and efficiency of NSW Government advertising.

Strategic Communications manages the NSW Government Media Agency Services contract to assist NSW Government agencies with cost effective media placement and typesetting services for advertising.

NSW Government agencies should refer to the NSW Government Advertising Handbook for full information on requirements, standards and approvals to be followed in the planning, preparation, management and reporting of advertising activities.

 

Types of advertisements

NSW Government advertising activities fall into two main categories:

Public Awareness Advertising Recruitment and Public Notice Advertising

Also known as campaign advertising, public awareness advertising is a series of coordinated communications to raise awareness or encourage behaviour change, and participation in or promotion of government services.

See the gallery of NSW Government campaigns for examples of previous NSW Government campaign advertising.

Recruitment advertising: Advertising that promotes specific job vacancies and employment opportunitiess.

Public notice advertising: Advertisements that contain a clear, simple message or announcement, and are generally one-off or short-term in nature. Typical NSW Government public notices include public transport timetable notices, regulatory notices, grants and awards programs and urgent public health or safety announcements.

Advertising services available to NSW Government agencies

Strategic Communications facilitates the advertising peer review process for NSW Government and advises agencies about procedures. 

Public Awareness (Campaign) Advertising

  • Universal McCann books all media for public awareness advertising. A media planning agency from the appointed panel may be engaged to provide tailored strategic recommendations and media planning. NSW Government agencies are able to directly engage the services of the appointed agencies.

Recruitment and Public Notice Advertising

  • For recruitment and public notices, Strategic Communications can provide information to NSW Government agencies about the range of media options available, costs, geographical coverage of various newspaper titles, dates of publications, booking deadlines, circulation and readership information. Please allow several working days for media planning services and contact us for media planning advice.
  • ZenithOptimedia, via Strategic Communications, books all media, typesetting and despatch of recruitment and public notice advertisements.