Strategic Communications

The NSW Government Website

About www.nsw.gov.au

  • nsw.gov.au, the NSW Government website,  is the public portal - or gateway - to Government information and services.
  • nsw.gov.au is presented in a consumer-centric format, rather than by NSW Government agency structure.
  • While primarily linking to content on agency websites, the site also publishes news items from across Government, as well as hosting micro-sites for NSW Government agencies as required.
  • The site receives approximately 150,000 visits a month.
  • The site is managed by the Strategic Communications branch of the Department of Premier and Cabinet (DPC).

Communication channel for NSW Government agencies:

As the central portal to all NSW Government agency websites, nsw.gov.au provides an additional communication channel for agencies to reach a broad and diverse audience.

The following services are made available by Strategic Communciations to NSW Government agency clients:

Amplify communication messages
The website can be used as an additional channel for agency online advertising, media releases and to deliver key messages and reach more people looking for Government related information.

Link to content
There are many ways for NSW Government agencies to promote a new campaign, online service or initiative on nsw.gov.au, including links, banners and promotional features.

Publish web pages
A program, initiative, small project or campaign that needs a web presence but doesn’t require a site to be built from scratch, can be integrated into nsw.gov.au as a micro-site using the following web address: nsw.gov.au/project-name.

For more information, please contact: digital@dpc.nsw.gov.au

Host an online discussion forum
The 'Have your Say' pages provide the facility for Government agencies to directly engage the public in strategic decision making through online discussion forums. 

Find out more information on the Strategic Communications 'Have Your Say' page or email us at haveyoursay@dpc.nsw.gov.au.