News & Updates

Energy awareness campaign

Energy Awareness

October 1st, 2014

On Sunday 28th September 2014, the NSW Government launched an energy awareness campaign - 'The power's in your hands'. The campaign follows the NSW Government's decision to remove regulation of NSW retail electricity prices from 1 July this year. 

The campaign follows the NSW Government's decision to remove regulation of NSW retail electricity prices from 1 July this year. 

The campaign informs NSW energy consumers about changes in electricity pricing and promotes consumer engagement in the energy market.

It aims to:

  • Maximise awareness and educate NSW energy customers that changing energy plans is an easy and worthwhile task
  • Provide NSW energy customers with access to sufficient information to make informed energy decisions

This state-wide campaign runs up until the beginning of December 2014 and utilises advertising across television, radio (including Indigenous) and digital media (including SEM and social). Translations for Cantonese, Mandarin, Vietnamese and Arabic have been developed and will feature in digital and radio communications as well as on a campaign microsite. 

A campaign microsite provides NSW households and small businesses with a range of tips and information on ways to compare energy plans.

For more information visit: www.yourenergy.nsw.gov.au